Host a run in one post
Route, time, meeting spot, pace groups, signup.
For investors
The AI-native agency for run clubs.
We turn the runs, routes, and communities leaders already build into paid sponsor deals, backed by real turnout data.
Why now
Run clubs are booming.
Saturday long runs replaced Saturday brunch. Leaders put in studio-level work every week, planning routes, pacing groups, and building the community, with no business model behind it. And the runners who show up are exactly who brands want to reach.
The problem
Brands and clubs already want each other.
Brands want in, but deals happen over DMs with no data to price or prove them.
Brands and local businesses
Want live activations.
- Real social reach from real runners
- High-intent, high-spend buyers in the room
- A fraction of a geo-targeted ad buy
Run clubs
Want the deals.
- More runners and a stronger community
- Bigger, better events from the income and perks
But no time, scattered data, and nobody who wants to negotiate.
The bottleneck is a volunteer.
Every deal runs through a club leader with a day job, rebuilt from scratch for every brand.
How it works
The loop we're building.
- A tool clubs love. Free and built for community.
- Leaders host their runs here. We build the first one for them.
- Members RSVP. Web signup in about 15 seconds, no app.
- We win the club. Weekly signups become the club's data.
- Clubs land deals. We turn that data into sponsor deals.
More sponsors make Pacely worth joining. More runners make the next sponsor easier to land.
The AI-native agency
An agency's work, without the headcount.
| The agency job | Today | Next, with AI |
|---|---|---|
| Show the club's value | Club analytics: growth, RSVPs, engagement | An AI one-pager, tailored to each brand |
| Match brands to clubs | Clubs reuse their own sponsors | AI matching by area, vibe, and size |
| Price the deal | Case by case, by hand | Local pricing from real signup data |
| Run it and report | Presented-by pages, tracked links | Auto-generated results reports |
Built AI-native from day one. AI-assisted event creation and a permissioned agent API are live today. AI is what lets one team serve thousands of small clubs.
We make money when clubs do.
The product, live today
Clubs use it every week.
Pacely is live on iOS, Android, and the web.
One tap to a story
Every run becomes a vertical image with the route drawn in, link already copied.
Fifteen-second signup
Members tap a link, enter a name and number, and they're in. No app required.
A home for the club
A private board and member list for every club.
Runner @handles
PRs, races, and clubs in one link.
In the wild
Their Instagram bios lead to Pacely.
Dumbo Dads Run Club in Brooklyn and The Guilford Run Club in Connecticut link straight to Pacely from their Instagram bios. Guilford was our first club outside New York, and it came on without a founder in the room.
Why us
We know marketplaces, and we know run clubs.
Marketplace builders.
We met at Slice, a marketplace for independent pizzerias, and have built two-sided and three-sided businesses since.
In the clubs every week.
We sell in person in New York, on the start line and at the coffee after. That's the edge software alone can't copy.
AI-native from day one.
A small team ships fast because AI does the work that used to take headcount, in the product and in how we build it.
The team.
Product leader with a marketplace streak. Led product at Slice, UpLift (a three-sided healthcare marketplace), and Tantrum Street (payments). Before that, built indie apps solo, including TimeTag (125K downloads) and Compositions (featured by Apple). MBA; has taught MBA seminars. Runs the NYC Marathon.
Senior software engineer at Shopify, previously at Meta and engineering lead at Slice. Active NYC marathoner.
Ten-plus years in NYC startups, from three people to a thousand. Built finance and accounting from scratch, ran legal operations, recruited across functions, and closed deals as an account executive. Has run the NYC Marathon every year since 2018.
Want the full picture?
We'd love to walk you through it. Our deck is available on request.
Get in touch