# Pacely > Pacely is the AI-native agency for run clubs, turning the runs, routes, and communities leaders already build into paid sponsor deals backed by real turnout data. Run clubs are booming, and leaders put in studio-level work every week with no business model behind it. Brands want in, but deals happen over DMs with no data to price or prove them. We make money when clubs do. Pacely is a startup based in New York. This site is the investor overview. Runners and club leaders should go to https://pacely.me. Investor inquiries: sam@pacelyrunning.com. ## Why now Run clubs are booming. Saturday long runs replaced Saturday brunch. Leaders put in studio-level work every week, planning routes, pacing groups, and building the community, with no business model behind it. And the runners who show up are exactly who brands want to reach. ## The problem Brands and clubs already want each other. Brands want in, but deals happen over DMs with no data to price or prove them. - Brands and local businesses: Want live activations. Real social reach from real runners; High-intent, high-spend buyers in the room; A fraction of a geo-targeted ad buy. - Run clubs: Want the deals. More runners and a stronger community; Bigger, better events from the income and perks. But no time, scattered data, and nobody who wants to negotiate. The bottleneck is a volunteer. Every deal runs through a club leader with a day job, rebuilt from scratch for every brand. ## How it works The loop we're building. 1. A tool clubs love. Free and built for community. 2. Leaders host their runs here. We build the first one for them. 3. Members RSVP. Web signup in about 15 seconds, no app. 4. We win the club. Weekly signups become the club's data. 5. Clubs land deals. We turn that data into sponsor deals. More sponsors make Pacely worth joining. More runners make the next sponsor easier to land. ## The AI-native agency An agency's work, without the headcount. - Show the club's value. Today: Club analytics: growth, RSVPs, engagement. Next, with AI: An AI one-pager, tailored to each brand. - Match brands to clubs. Today: Clubs reuse their own sponsors. Next, with AI: AI matching by area, vibe, and size. - Price the deal. Today: Case by case, by hand. Next, with AI: Local pricing from real signup data. - Run it and report. Today: Presented-by pages, tracked links. Next, with AI: Auto-generated results reports. Built AI-native from day one. AI-assisted event creation and a permissioned agent API are live today. AI is what lets one team serve thousands of small clubs. We make money when clubs do. ## The product, live today Clubs use it every week. Pacely is live on iOS, Android, and the web. - Host a run in one post: Route, time, meeting spot, pace groups, signup. - One tap to a story: Every run becomes a vertical image with the route drawn in, link already copied. - Fifteen-second signup: Members tap a link, enter a name and number, and they're in. No app required. - A home for the club: A private board and member list for every club. - Runner @handles: PRs, races, and clubs in one link. ## In the wild Their Instagram bios lead to Pacely. Dumbo Dads Run Club in Brooklyn and The Guilford Run Club in Connecticut link straight to Pacely from their Instagram bios. Guilford was our first club outside New York, and it came on without a founder in the room. ## Why us We know marketplaces, and we know run clubs. - Marketplace builders. We met at Slice, a marketplace for independent pizzerias, and have built two-sided and three-sided businesses since. - In the clubs every week. We sell in person in New York, on the start line and at the coffee after. That's the edge software alone can't copy. - AI-native from day one. A small team ships fast because AI does the work that used to take headcount, in the product and in how we build it. ## Team - Sam Abousalbi, CEO and co-founder. Product leader with a marketplace streak. Led product at Slice, UpLift (a three-sided healthcare marketplace), and Tantrum Street (payments). Before that, built indie apps solo, including TimeTag (125K downloads) and Compositions (featured by Apple). MBA; has taught MBA seminars. Runs the NYC Marathon. LinkedIn: https://www.linkedin.com/in/samerabousalbi/ - Andy Klimczak, CTO and co-founder. Senior software engineer at Shopify, previously at Meta and engineering lead at Slice. Active NYC marathoner. LinkedIn: https://www.linkedin.com/in/andyklimczak/ - Indy Mitra, CFO and co-founder. Ten-plus years in NYC startups, from three people to a thousand. Built finance and accounting from scratch, ran legal operations, recruited across functions, and closed deals as an account executive. Has run the NYC Marathon every year since 2018. LinkedIn: https://www.linkedin.com/in/indranilmitra1/ ## Contact Want the full picture? We'd love to walk you through it. Our deck is available on request. Email sam@pacelyrunning.com. ## Links - [Investor overview](https://pacelyrunning.com/) - [Pacely app for runners and clubs](https://pacely.me) - [Instagram @pacelyrunning](https://instagram.com/pacelyrunning)